Once the capacity is set you'll create your ticket types. The form will begin with one type, but you can add more. Here we'll run through the different fields you can set up. Keep in mind that many of them are optional.
Image description: an image of the ticket type creation screen with a total capacity of 100 tickets, and an unlimited General Admission ticket type priced at $25.
- Ticket Type Name - Every ticket type must have a name. Your first ticket type will always default to General Admission, but you can change it to something else if you like.
- Member Ticket - This option only appears if you have the memberships kit enabled. It limits the sale of a ticket type to people who hold a membership with your organization.
- Price - Setting a price requires people to pay for the ticket. To set prices, you'll need to request the Paid Event Ticketing Kit. To make a free ticket, leave the price at $0
- Ticket Type Limits - This optional limit controls how many tickets are available to sell at each price point. Every ticket sold will be subtracted from the remaining capacity amount so that you don't oversell your show, or that particular ticket type. If you don't want to limit the ticket type, leave it blank. See the bottom of this article for an example of how ticket type limits can be used.
- Description - A description is used to let people know what a ticket type entitles them to, or requirements to purchase the ticket. Popular examples include: "One drink ticket included" or "Must present student ID at the door." The description appears in your storefront, and on the customer's receipt. This field is optional.
- Receipt Details - Do you need to provide parking directions or other instructions that are useful, but don't necessarily need to be seen until someone buys a ticket? Put those here. This is another optional field.
- Visibility - These checkboxes determine which sales channels a ticket type may be purchased through.
- Storefront & Widgets - controls your public facing sales channels. Leave this box checked if you want people to be able to buy tickets on their own.
- Box Office & Sales Console - refer to your internal sales channels for selling tickets at the door or over the phone. If you'd like to make a ticket only available at the door, uncheck the storefront checkbox, and leave the Box Office & Sales Console box checked.
- Members - This checkbox makes a ticket type visible to members who are signed into your storefront. It only appears if you have the Memberships Kit activated. If you want to make a ticket type visible only to members, check the Member checkbox, and uncheck the Storefront & Widgets checkbox.
Let's say your theater has exactly 100 seats. Your town fire marshal loves to do surprise inspections, so you don't want to oversell. On the other hand, you've got actors to pay so you'd like to fill every seat. You set the total ticket capacity to 100.
You're offering four different ticket types—General Admission, Student, Senior, and VIP. You don't care what the distribution of GA, Student, and Senior tickets are so you don't put any limits on those. The VIP tickets come with a free puppy. You only have 10 puppies so you limit the number of VIP tickets to 10.
Now the hard cap is at 100 for the whole show; you can sell up to 10 VIP tickets; Students, Seniors, and General Admission folks all have a fair shot at a seat; and you haven't ticked-off the fire marshal. Take a bow.