Creating custom discounts for individual tickets, buy-one-get-one, and group rates is easy with Artful.ly. You can create unlimited discounts for any event and limit a code to specific show dates and/or ticket types. Discount codes can be applied to tickets sold online through event Storefronts, the Box Office and Sales Console, and on your site with a ticketing widget or WordPress plugin.
To create a new discount code:
- Open your event.
- Expand the Share and Sell menu on the left hand side.
- Click on Discounts.
- Click the Add button at the top of the discounts page.
You'll be taken to the discount code workflow, where you'll define the details of the discount, and whether or not you'll put a cap on the total number of discounts that can be redeemed for that event.
- Discount Code - Here's where you'll define the code a customer will have to enter to receive the discount. Your code may be between 4-15 characters.
- Discount is active and may be used now - Unless this box is checked, your discount code won't work. Leave it unchecked if you'd like to hold off on letting people use it.
- Shows - If you want to make a discount available to one show or a select number of shows, choose the dates in this box.
If you'd like the discount applicable for all shows, leave this box blank.
- Ticket Types - If your discount is restricted to one or more ticket types, select them in this box. If you want the discount available for all ticket types you may leave this blank.
- Promotion Type - This defines the form your discount will take:
- X Dollars off this ticket - i.e. Traditional discount codes. Selecting this radio button adds another field to choose the how much the discount code will subtract from the ticket price.
- Buy One Get One Free- BOGO! Selecting this radio button makes every second ticket free.
- Minimum purchase of - Want the discount to only apply to orders of more than 2 tickets? Set the limit here. You can also use this field to make your discount work only as a group sale by setting a minimum number of tickets that must be purchased before a discount kicks in.
Note: Pricing can be done in dollars and cents, so be careful when inputting your discount price.
Limit Total Tickets Sold with Discount
It is possible to set a cap on how many tickets may be purchased with a particular discount code per event. The default is to offer unlimited discounted tickets to an event. If the discount is very large or you are concerned about selling out, you may want to change this setting and set a maximum number of discounted tickets.
Be aware that each ticket sold with a buy one get one free code count against this total amount. So if you limit the discount to 20 tickets, that will be 10 tickets paid at full price, and 10 tickets free.
- You can use the same code word for multiple events (eg. "DanceFriend") but you'll need to set up the terms of the code in each event. This allows you to make "DanceFriend" worth $5 for tickets at one event and $15 at a different event. The same discount code may not be used for multiple events in the same transaction.
Once you create a discount, a summary list of discounts will be created on the Discounts page. You may delete codes that have not been redeemed. Once a code has been used, you cannot delete it (this would mess up the sales accounting). To turn off a code, simply click on the code name in the summary discounts list, and uncheck the box labeled "Discount is active and can be used now". You can see which codes are active and inactive on the summary discounts list.
- You can explore how your patrons are using discounts in a Show Statement report or the Discounts report. Access these under 'Reports' on the top menu bar.
For more information on offering discount codes for large groups check out our article on group sales.