With the Passes Kit activated, your patrons can buy passes through the Passes Storefront. This page can be found at the top of your Artful.ly Storefront under the label Buy Passes.
Patrons purchase passes much in the same way they purchase tickets to a show. They'll simply click on the type of pass they'd like, select a quantity, and add it to their cart.
Upon checkout, the patron receives an email with their pass code, and a link to start using the pass right away.
The patron then adds tickets to the cart and applies the pass code like a discount code, which makes the ticket price zero dollars.