A great crowdfunding campaign is complimented with a great campaign ask video. You do not have to have a professional set up or team to make a simple and affective video.
Kickstarter has found that 50% of campaigns with a video reach their goal while campaigns without videos only have a 30% chance of being fully funded.
People give to people, this means you and those involved in the work should be featured in the video. This can be the organizers of the work, people who have been impacted by the work, or those who benefit from the work. You want the video to show in a short amount of time, what your work is about, why you need funding and how the work impacts your audience. This shows the importance and urgency of the work while informing people on the details.
Your video should be between 1 and 3 minutes in length with the first 30 seconds being the most crucial. Begin with a clear introduction, who you are, why donors are watching, what their funds will do, and how much funding you need. Including this in the first 30 seconds will grab their attention and keep them watching to know more about the project. Having short clips of what you are trying to achieve or first accounts from those who support your work is always helpful for the watcher.
Your video should:
- Be personal, from team members or participants
- Have a captivating and informative beginning in the first 30 seconds
- Show the work or impact
- Ask for funding, not just support
- Stay within 1-3 minutes in length